Accounting, Tax, Advisory Firm Rives & Associates Rebrands as RH CPAs

Businessman holding the word "rebrand" and symbols for different business aspects

November 17, 2020

Businessman holding the word "rebrand" and symbols for different business aspects

Rives & Associates, a North Carolina-based firm specializing in accounting, tax, and advisory services, has adopted the new name RH CPAs, PLLC, (RH) to support its growth and recognize an expanded leadership team.

RH serves a broad base of clients throughout the United States and international markets from three North Carolina offices in Lexington, Greensboro, and Charlotte.

"For more than 25 years, our firm has provided a diverse range of services to businesses, government agencies, and non-profit organizations, and we've developed tremendous depth and expertise in areas such as insurance and international reporting standards," Diana Hardy, CPA CFE, who is a partner in the firm and head of the Greensboro office, said in a statement. "We wanted to refresh our name and brand as we move into the next phase of our firm's journey."

To guide its growth, RH has formalized a new leadership structure that represents all of the firm's lines of business and provides a voice for its employees.

"I started my accounting career nearly 50 years ago and was committed to building a firm that was responsive, dependable, and built deep relationships with our clients," W. Leon Rives, CPA and a founding partner of RH, said in the statement. "I'm extremely proud of the can-do attitude and value we provide to our clients every day, and I am excited about where we are headed as a firm."

To learn more about RH and its services, please visit the firm's website.

November 17, 2020