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SCCIA Launches Advertising Campaign Promoting Contact: Tonya Severance SIMPSONVILLE, SC (April 22, 2008) -- The South Carolina Captive Insurance Association (SCCIA) today announced that it has launched a major print advertising campaign developed to reinforce South Carolina’s brand as one of the world’s leading captive domiciles. The campaign will highlight the state’s progressive regulatory structure, extensive service provider community and unique business culture that embraces Southern hospitality. A new tag line anchors the campaign noting that South Carolina offers “A Climate of Stability. A Wealth of Solutions.” “We are very excited about this new promotional initiative,” said SCCIA President John Weitzel. “There is a great story to be told about South Carolina’s success as a captive domicile and this campaign will help us communicate it to corporate risk managers and other industry professionals throughout the country.” A series of three print advertisements will run in major trade publications at various times through the end of the year. The first placement will be in the RIMS Conference edition of Business Insurance. ### |
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